Wednesday, 1 June 2011

Console Manufacturers Pressure Google Into Pulling Emulators From The Android Market

In what is a rather unsurprising move, Sega and Nintendo have pressured Google to remove certain emulators from the Android Market. Some of the details via Geek.com:
Over the weekend developer Yong Zhang, known on the Android Market as yongzh, saw his Android developer account revoked and all the apps he offers removed from the Market. The apps he was offering were all emulators for popular older systems including the NES, SNES, Genesis, N64, Atari, Game Gear, and Game Boy. But Google has seen fit to remove all of them ( including Nesoid, Snesoid, Gensoid, N64oid, Ataroid, Gearoid, and Gameoid).
Now, I know the rationale behind this. Or rather, I know of it. I don't know as in understand it.

I can see console developers having an issue with someone making money with their IP. I can understand why that's an issue. What I don't understand is why forcing these emulators and roms to be removed is the answer.

Reggie Fils-Aime has stated before his dislike of indie developers and the general race-to-the-bottom price competition, but has anybody at Sega or Nintendo or Sony ever considered the possibility of contacting these developers and licensing the emulators?
[CLARIFICATION (mainly for the benefit of console developers): By "licensing," I don't mean wave the lawyer stick around threateningly until they give up all commercial rights in perpetuity in exchange for a lawsuit-free existence and a signed copy of Tamigotchi: Party On!
I mean actual fair licensing agreements in which both parties have a chance to make some money. END CLARIFICATION.]
There are thousands of fans out there, cranking out amazing stuff simply because they love the consoles and the games. Emulators, ROMs, fan fiction, fan movies, translations, you name it, somebody is out there doing it.

And it's not like most of these consoles are still available from the developers and they're certainly not cranking out new titles for the Genesis or the SNES. So why not take all this fan power and harness it into something that makes you money (granted, not at $40-50 a pop) rather than just shutting it down and collecting a big fat $0 for your efforts.

Mobile gaming is the new console gaming. All those kids who grew up with a NES or a Genesis are now cruising around with their smartphones looking for a hit of nostalgia. Besides, any gamer worth his fanboyism will tell you that all the best games were released at least a decade ago, if not longer. (See also: Final Fantasy VII, Sony Playstation, 1998.)

Besides, all the programming and debugging (well, most of it) has already been done. All it needs now is the official go-ahead from the console manufacturers and everyone can start printing money or bitcoins or whatever. You're not going to get rid of them. The fans are everywhere and they've got more enthusiasm than you've got lawyers. If you can't beat 'em, monetize 'em.


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