It's been two years almost to the day when Israeli startup
BeeTV raised
$8 million in funding for a - really impressive - personal TV suggestion engine they'd been building. Fast forward to today, and the company has shifted its focus squarely on offering social tools for sharing the TV viewing experience with online friends. The company's co-founder and former CTO,
Yaniv Solnik, is leading the pivot as the startup's chief executive officer, backed with
$1.5 million in additional funding from Italian investment firm
Innogest, a previous investor in BeeTV.
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